“As soon as we proposed this idea, Notre Dame was cooperative and progressive, recognizing viewers’ changing consumer habits.”īevacqua, a 1993 Notre Dame graduate, knows the relationship well after playing for Lou Holtz there as a walk-on punter.
“One of the cornerstones of our historic partnership with Notre Dame has been innovation, and Saturday’s game will be the next step in that evolution,” Pete Bevacqua, the chairman of NBC Sports Group, said in a statement to Yahoo Sports. “So much in recent years in terms of both our performance, and the role we've played in some critical decisions in college athletics have put us in that position.” “I think Notre Dame is at the apex of its value,” Irish athletic director Jack Swarbrick told Yahoo Sports. NBC executives, Notre Dame athletic officials and those around the television and college sports industry will be watching the results carefully.
We’re a few years from Notre Dame’s current deal with NBC expiring after the 2025 season, but this weekend will offer an early peek, via stream numbers, into Notre Dame’s potential value for the next iteration. 8 Notre Dame coming off two undefeated regular seasons in three years and arguably near a generational peak on the field, the game offers a compelling test of new media consumption: Can Notre Dame be the "Ted Lasso" of college football?
We’ve entered an era of college sports when quality of brand trumps quantity of content, with the defection of Oklahoma and Texas to the SEC the halogen sign pointing to the future.
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